When you’re in business, productivity isn’t enough; you also need efficiency. This is especially true for small business owners, who often don’t have the staff resources they wish they had. No matter what size your company is, you need marketing, and the more efficiently you can market your business, the better. Let’s look at some […]
Pillar content is an important concept for any organization aiming to maximize its marketing presence. While marketers may already be familiar with pillar content and the role it plays in establishing brand recognition, many small business owners are not familiar with the term. If your business hopes to have a successful marketing strategy, pillar content […]
Each social media platform has its own algorithm that determines how content is shared to its users. Understanding how the algorithm works is a key part of getting your content in front of more eyes. Let’s take a look at how LinkedIn determines whether it should push your content out to more people or not, […]
In today’s digital world, it’s not enough to just have a website—you have to have a website that drives traffic and converts that traffic into customers. So, how do you go about doing that? In this blog post, we’ll explore some of the ways you can increase traffic to your website and turn those visitors […]
If you’re like most small business owners, you wear a lot of hats. You’re the CEO, the CFO, the CMO, and the janitor all rolled into one. And, if you’re trying to do it all yourself, you’re probably not doing any of those things as well as you could be. That’s where AI comes in. […]
Each social media platform is its own creature. How we behave on Twitter is not the same as how we exist on Facebook. Each platform has its own culture, and they also have algorithms that govern how content is supported and rewarded (or not). With this in mind, let’s talk about a basic framework for […]
Marketing can feel like a full-time job in and of itself, and for business owners who are already pulled in a million different directions, it can be tough to find the time and energy to devote to marketing efforts. As more businesses move away from traditional marketing spending on newspapers, radio, and television ads, content […]
Creating content that people will actually care about and engage with can seem like a daunting task. However, by understanding your audience and what they want to see, you can easily create content that will strike a chord with them. In this blog post, we’ll explore a few tips on how to create content people […]
With over 2 billion monthly active users, YouTube is a hugely popular platform with immense reach. A staggering 5 billion videos are watched on YouTube every single day, and that number is only increasing. While many people use YouTube for entertainment purposes, it is also the second most popular search engine in the world. People […]
You’ve probably heard that SEO (search engine optimization) is important for businesses with an online presence. But what exactly is SEO? In short, SEO is a collection of techniques used to improve the visibility and organic search results of a website.