How Blog Articles Can Increase the SEO value of Your Website

You’ve probably heard that SEO (search engine optimization) is important for businesses with an online presence. But what exactly is SEO? In short, SEO is a collection of techniques used to improve the visibility and organic search results of a website.

One common misconception about SEO is that it’s all about keywords. While keywords are still important, they’re just one part of the puzzle. In recent years, Google has placed more emphasis on content quality, user experience, and other factors. This is where blog articles come in. By publishing high-quality, keyword-optimized articles on your website, you can attract more visitors from organic search results and improve your website’s SEO value.

Good blog articles don’t just tick off boxes for Google’s algorithm; they bring value to the reader, and that’s how you generate leads.  When you have the right content on your site, and people find that content AND truly enjoy consuming it, then you’re building trust and authority.  But first, they have to be able to find your site!  That’s why thinking about content creation from an SEO standpoint still matters.

The Benefits of Blogging for SEO
1. Attracts More Visitors from Organic Search Results
2. Builds Credibility and Authority
3. Helps Your Website Rank for Long-Tail Keywords
4. Improves User Experience
5. Keeps Your Website Fresh
6. Gives You an Opportunity to Increase Engagement
7. Encourages Social Shares

It can be tough to decide whether to invest the time and resources into starting a blog when you’re not sure what the return on investment (ROI) will be.  But as you can see from the list above, there are many benefits to blogging for SEO. If you’re not already incorporating blogs into your SEO strategy, now is the time to start. Not only will you be able to attract more visitors from organic search results, but you’ll also be able to build credibility and authority, improve user experience, keep your website fresh, encourage social shares, and gain valuable insights through analytics.

Of the seven benefits of blogging that are listed, we believe that second benefit is the most important.  Blog articles help you build credibility and authority in your industry. That means publishing well-written, informative, and engaging articles that will resonate with your target audience. When done properly, blogging allows you to position yourself as an expert in your field and establishes you as a thought leader. That, in turn, helps you attract more clients and customers who are looking for someone they can trust.

We love to produce blog articles for our clients based on interviews that we conduct with them.  The interview is conversational, but strategically planned to help the expert talk about the aspects of their work that others might take for granted.  Sometimes it draws out elements of the work that the experts themselves take for granted!

Once we have the interview completed, we can take that recording, turn it into a transcript, and edit sections of that transcript into blog articles.  We polish the original transcript language so that it has a more focused form, is grammatically correct, and communicates the key concepts and ideas the expert was covering during the interview.  Because the article is sourced from an interview, it has the expert’s voice and style naturally built into it.  Our clients really enjoy this!  We’re pretty happy about it, too.

If you’re ready to beef up your SEO with blog articles, but just don’t have the time to create them yourself, talk to us.  We’ll happily have a discovery session to discuss your content needs and how we might be able to save you a lot of time on blog article creation.