Repurpose Your Existing Content

If You‘re not Repurposing Your Existing Content, You’re Hurting Your Business

Extend your brand, attract new followers, and get more leads for pennies on the dollar compared to traditional advertising.

Do You Have Any of the Following Content?

Video of yourself presenting at a conference?
Recording of yourself on a podcast?
Recorded webinar?
Ebook or Hardcopy Book?

Why Repurpose Your Existing Content?

You save time.
By going back to a piece of pillar content, you’re skipping the whole first part of the creative process where you try to think of what to communicate and how to best communicate it.
Extend Your Brand
What you originally created for one audience, you can now re-broadcast in multiple formats to reach people on multiple platforms.
The content itself is richer, more valuable.
You were more prepared and focused for the first piece of content. It comes through in the repurposing as superior content.

You’ve Already Done the Most Important Work

Now get more out of what you’ve created.

Repurposing content is an effective strategy for gaining greater visibility, especially for those who are short on resources or time. By updating and refreshing existing content, putting it into different formats and redistributing it through various channels to new audiences, you can generate more interest and share your message easier than ever before.

Additionally, focusing on a few pieces of valuable content instead of creating multiple new ones increases the lifetime value of your content while decreasing its total cost.

What’s your most valuable content, the stuff worth repurposing? Think about the presentations you gave at conferences or conventions, the interviews you’ve done for podcasts or other media, and the webinars you’ve created to build trust with audiences. When you had these opportunities to communicate with people, you made sure you put forth your best stuff. That’s what should be repurposed!

That content showcases your knowledge.
That content shows your expertise.
That content is in your voice.

By repurposing this “pillar content” you maintain those qualities, but get more use out of the content and can extend your reach much farther than the original audience it was aimed at. Pillar content can be turned into:

blog posts
social media posts
short videos
long videos
PDF files
online courses
eBooks
website copy

Here’s the Offer

I’m going to save you a LOT of time.

If you have a piece of source content like I mentioned above, that’s at least 30 minutes in length, I’ll take that source content and repurpose it for you. I’ll produce 20 content assets in various formats, so that you can post content once a day, Monday through Friday, for four weeks.

A month’s worth of content, delivered to you, without you spending any more time. What’s that worth?

The going rate in the industry right now is $900 to $1200.

As an introductory offer, I’ll do your first month of content for $450.

Ready to get started? Click the button below to set up a strategy session.

Let’s Talk About It