We conducted a 30 minute interview with Carol.  We then took that interview and, based on a strategy session we had earlier with her, developed the following content:

• A podcast episode
• One long form video for YouTube
• A clean transcript of the interview
• Four audiograms
• Twelve social media image posts

Here’s the key: Carol only had to put in 30 minutes of her time to record the interview with us.  We took care of all that other stuff!  Carol’s content creation for an entire month was taken care of from one 30 minute interview.

We’ll repeat this process with Charles next to capture his passion for the business they partner on.  That will supply them with another whole month of content.