If you’re like most small business owners, you wear a lot of hats. You’re the CEO, the CFO, the CMO, and the janitor all rolled into one. And, if you’re trying to do it all yourself, you’re probably not doing any of those things as well as you could be. That’s where AI comes in. We’re using AI to write blogs, and it’s saving us time so we can get more done.
Read more
3 Models for Repurposing Content
Content Marketing for BusinessWhen you’re in business, productivity isn’t enough; you also need efficiency. This is especially true for small business owners, who often don’t have the staff resources they wish they had. No matter what size your company is, you need marketing, and the more efficiently you can market your business, the better. Let’s look at some ways to save lots of time by repurposing content.
Read more
What is Pillar Content? And Why Do You Need it?
Content Marketing for BusinessPillar content is an important concept for any organization aiming to maximize its marketing presence. While marketers may already be familiar with pillar content and the role it plays in establishing brand recognition, many small business owners are not familiar with the term. If your business hopes to have a successful marketing strategy, pillar content should be at the forefront of plans.
Read more
How I Improved my LinkedIn SSI Score by 61% in 30 days.
Content Marketing for BusinessEach social media platform has its own algorithm that determines how content is shared to its users. Understanding how the algorithm works is a key part of getting your content in front of more eyes. Let’s take a look at how LinkedIn determines whether it should push your content out to more people or not, and what you can do about their algorithm so that you have a better presence on LinkedIn.
Read more
Why Just Having a Website Isn’t Enough to Bring in Customers
Content Marketing for BusinessIn today’s digital world, it’s not enough to just have a website—you have to have a website that drives traffic and converts that traffic into customers. So, how do you go about doing that? In this blog post, we’ll explore some of the ways you can increase traffic to your website and turn those visitors into paying customers.
Read more
We’re Using AI to Write Blogs, and So Should You
Content Marketing for BusinessIf you’re like most small business owners, you wear a lot of hats. You’re the CEO, the CFO, the CMO, and the janitor all rolled into one. And, if you’re trying to do it all yourself, you’re probably not doing any of those things as well as you could be. That’s where AI comes in. We’re using AI to write blogs, and it’s saving us time so we can get more done.
Read more
A Basic LinkedIn Content Strategy
Content Marketing for BusinessEach social media platform is its own creature. How we behave on Twitter is not the same as how we exist on Facebook. Each platform has its own culture, and they also have algorithms that govern how content is supported and rewarded (or not). With this in mind, let’s talk about a basic framework for improving your presence on LinkedIn.
Read more
Making Content Marketing Easier: Remove the Friction
Content Marketing for BusinessMarketing can feel like a full-time job in and of itself, and for business owners who are already pulled in a million different directions, it can be tough to find the time and energy to devote to marketing efforts. As more businesses move away from traditional marketing spending on newspapers, radio, and television ads, content marketing is becoming a larger and larger share of how businesses market to consumers.
Read more
How to Create Content People Care About: A Guide for Business Owners
Content Marketing for BusinessCreating content that people will actually care about and engage with can seem like a daunting task. However, by understanding your audience and what they want to see, you can easily create content that will strike a chord with them. In this blog post, we’ll explore a few tips on how to create content people care about as a business owner. Keep reading to learn more!
Read more
Should Your Business Have a YouTube Channel?
Content Marketing for BusinessWith over 2 billion monthly active users, YouTube is a hugely popular platform with immense reach. A staggering 5 billion videos are watched on YouTube every single day, and that number is only increasing. While many people use YouTube for entertainment purposes, it is also the second most popular search engine in the world. People flock to it for how-to videos and to get opinions from thought leaders and experts.
Read more
How Blog Articles Can Increase the SEO value of Your Website
Content Marketing for BusinessYou’ve probably heard that SEO (search engine optimization) is important for businesses with an online presence. But what exactly is SEO? In short, SEO is a collection of techniques used to improve the visibility and organic search results of a website.
Read more